Content is KING

Why is Good Content so important?
Can’t we just build a site, make it look pretty, and have it serve us well?

Not exactly.

At KODEsites, we always go back to the basics. Every website we are working with, we treat as a human being. How does the website speak to other websites? How does it engage people who stumbleupon it? What are people looking for when they get there? Why aren’t people interested at all? Where’s all of my Traffic???

When we walk into a storefront to make a decision on purchasing something, your first thought is usually to inquire about the product. So how approachable is this employee we speak to? Are they well-mannered? Are they full of information? Or are they getting fired tonight because of their poor customer service? At KODEsites, we see SEO in exactly the same light! If our website’s content is speaking to its targeted audience in a coherent manner, then the people who are already interested in your niche will feel far more comfortable there. We need to be approachable in every single aspect. This is REAL Search Engine Optimization.

Gone are the days of focusing solely on keywords and metadata. Google is constantly finding ways to bring RELEVANT CONTENT. So the best thing we can do, is write as much excellent content as possible without being overwhelming.

Tarantula crawling Marv's face. Home ALONE.Don’t let your site be underprepared when Updated Google Crawlers come to scan it!

Nowadays, visitors who wants to know more about you and your business are expecting a website to act a certain way. They look to sign up to a newsletter to get more information. They want to follow your business on Social Platforms like Twitter, Facebook, Google+, YouTube, etc. Kids today are future customers. And everybody knows that Kids and Tech go hand in hand. We need to begin to build your Digital Presence and Authority as soon as possible!
Also, when somebody is looking for a business like yours, they need to find your services wherever they may are. Be it any Social Platform, a simple search for a keyword, coming up on Local Listings, or through running a Pay-per-Click campaign.

If all of these areas of your Digital Presence are full of Good, Quality content, then you are on the track to building a dependable Authority online for your business. Make it engaging, make it fun, make it knowledgable. You customers will find you faster and be beyond satisfied.

 

Give us a Call anytime, and we’d be glad to chat with you.
We can analyze your Digital Presence and give you a free Consultation.
Just let us know that you read this post!

Trust in your Digital Presence

We put trust into everyday things. We trust the name of the car we drive, and we trust the company that built our oven at home. We trust our employees to do their jobs with passion and diligence, and we take our Friends at their word.

Our experience with something or someone will affect our level of trust. But think about it, these experiences are momentary in everyday life. We’ll see a friend for a moment, or a few hours, and then they’re gone, only to be found on Facebook. But our online presence, which is observed and read by Google everyday, is constantly up and running. And this idea of trust, should be applied to our online relationships.

You see, our websites and Search Engines talk to each other all the time. It’s an interesting sort of language, but a language all the same. There’s things that Google looks for in a website, and there’s ways to make Google happy.

The easiest way to nurture a great relationship between your website and any search engine, is to remain Trustworthy. Build trust online in the same way you’d build trust outside of the Web.
Converse with your customers through your site. Be interesting. Help your clients as much as you can. Update your friends and Colleagues on your news regarding your business through Social Media.

Be a true online Personality with your Brand and you will see your Digital Presence prosper!

If you have any further questions, please contact us.
We’d love to share some of our knowledge with you about the web, and we’d love to hear your ideas!

 

Catching up with the Internet

We live in a world of increasingly exciting discoveries. Everyday, we uncover a new gadget, or we present a new feature. We are connecting the entire globe in thousands of different ways. Our existence has splashed from the physical world, into the world of the Web. Everything we do, is online. Our presence online does not sleep. Our pictures are always up, and our comments and words stay where we left them. Our statements about our lives, and the way we feel about something will always be visible.

Following the light of the sun, we left the Old World.
-Christopher Columbus

As fantastic and beautiful this new age we’re living in is, our businesses still exist. Our livelihoods and daily motions go on. So we need to realize what the internet is, and use it to our benefit.
It’s truly amazing to begin to see the very horizon of movement in the digital world. To be able to see where the future of Search Engines is going and the Internet as a whole.

Co-founder and CEO of Google, Larry Page, said that the perfect search engine is something that “understands exactly what you mean and gives you back exactly what you want.”
At KODEsites, we think it is absolutely Crucial that we remain on the cutting edge of search. It is necessary to understand the internet and to some extent, personify it.
The goal of creating a Search Engine is to craft a personality that understands and responds in the same way a knowledgeable human would. Instead of carving the statue that is Google out of marble, it is built with code and algorithms.
Each month, these Algorithms are changed 40-50 times. Most of these changes are too minor to notice, or they have nothing to do with your particular Niche. But sometimes, a change to the Algorithm will drastically affect our website and possibly decrease our power in Ranking…. If we’re unprepared.

1. Always be personal.

Always stay true to who you are. Your website, your blog, your overall Digital Presence. People need to walk in to your page in the same way that you’d have them walk into your house or your storefront.
How would you like your entryway to make them feel? How easily can they find what they’re looking for, after they set foot through the door, or as soon as they’ve clicked their mouse?
If we want people to truly like us for who we are, then we have to be that- Who we are.
Stay true to who you are, (Your Business Vision, your Personality, your Goals) and your site will catch up with your reputation! Make your website another reason for people to want to know who you are.
Make it engaging, make it fun and make it personal.

2. Always be informative

As humans, we love learning something new. Naturally, we surround ourselves with people we can learn from. (Or those we can instruct.)
A relationship with someone whose life does not go through some sort of change will feel bland very quickly. And a relationship with a Business or Organization that does not update its Clients is no relationship at all.
When you have a Presence Online, It’s important to provide information that is informative. As well as being entertaining, you need to be able to teach your target audience about something everyday. Something they can share with their facebook friends, or something they can use as a conversation starter. Informing your audience about something gives you a chance to start up conversation and raise questions. This is the type of interaction that Google and most search engines scan for every single day.

3. Always Be

Is your Digital Presence Inviting and Welcoming? Is the address visible? Is the floor swept? Perhaps it look like nobody lives or works there at all?
We need to remember that our Websites, Blogs, and Social Media platforms are looked at every single day. You need to try very hard to remain just as active on the Web as you are in day-to-day life. Because the Web IS day-to-day life.
If we lose sight of this, then our Digital Presence appears stale. Almost like someone who is asleep. But if we keep this in everyday mind, we will always be exactly what a Search Engine is looking for…..

The most relevant answer to the Visitor.